We designed and produced the launch event for Bosco di Santa María, a high-end real estate project by Grupo Los Pueblos, conceived as an immersive experience to position the development and drive early-stage sales.

The creative concept focused on the connection between nature and design, translated into a sensory experience where vegetation, temporary architecture, and ambiance created an emotional journey for guests.

The project included visual identity development, structure design and fabrication, decor, floral design, and high-impact audiovisual content displayed on large LED screens.

Execution covered protocol, logistics, guest reception, strategic planning, and full production direction, delivering an experience that seamlessly combined marketing, positioning, and high-end design.